dunbeacon.net

When a magazine seeks a startup they conduct research that allows them to see if their vision matches the demographic they’re going after. They seek to discover what issues are most relevant to their potential subscriber base. The magazine will also develop the departments, or categories, that will be in the magazine. Then these magazines will seek to identify key advertisers who may have an interest in their magazine & its contents.

Once the first issue is printed & feedback is sent the magazine editor will pay attention to what’s actually working compared to what research showed to be true. If alterations are needed the magazine will make those alterations in an effort to make their publication as useful as possible to their readership.

It is interesting that many ezines do not go through such a rigorous start. Many ezines are thrown together at the last minute & often contain items that somehow seem out of place.

Ezines can be delivered by email, but more & more on line business owners are sending out email notification & inviting the customer to visit the on line edition of the ezine.

In a perfect world you would hire some one to research & develop the ezine for you, but most business owners may not have the funds to do this, nor may they believe the ezine is an important enough marketing tool to push the issue.

If, as an on line business owner, you want to develop an ezine for your customers you may want to take the time to work through the very same issues listed above for a magazine startup.

You really need to define your focus, you really need to understand what your customers are most interested in & then you really need to develop clean copy for them to read.

If your content is filled with errors you’ll find traffic will begin to decrease. If your content is off-target more readers will disappear. If your ezine looks thrown together it might be time to reevaluate your commitment to this tool.

It may be that you have an existing ezine that you know isn’t what you want & now believe it may be ineffective in its present form. Now would be a good time to put the ezine on hiatus & begin working toward developing a totally new ezine - new in content, focus & design.

Seek help if you need it, but make certain your company ezine is a positive business ambassador.

Scott Lindsay is a web developer & entrepreneur. He is the founder of HighPowerSites & many other web projects. Get your own website on line in just 5 minutes with HighPowerSites.com at: http://www.highpowersites.com Start your own ebook business with BooksWealth at: http://www.bookswealth.com

There are a few ezines that have moved beyond the realm of knowledge-based content to a business venture.

One service in particular is called The Dabbling Mum. The owner of the site is also an accomplished editor. The service gives content at no cost to visitors, but gives authors with financial rewards for accepted articles.

This ezine features content that helps with personal relationships, business ventures, recipes & more & because the owner pays for material the standard of excellence is well above average.

In this case the cost of developing the ezine is directly related to the fees collected in advertising & sales made through the on line store.

This owner made the decision to create something that was worth coming back to again & again. She knew that to develop the quality site she wanted she would have to enlist outside help.

The site informs writers how to submit articles for potential publishing & helps them learn more about the publication & the types of writing she requires.

At this point the editor side of the site owner comes into play. She reviews the articles thoroughly, makes her selections, & works with the author to provide revisions until she is satisfied it meets or exceeds her standard of excellence.

This magazine also relies on affiliate revenue as a means of keeping the ezine available.

In most cases an ezine is developed to augment an existing business. Clear? In the case of this ezine & others it’s the ezine that ultimately facilitates business.

The reason this works for The Dabbling Mum is the emphasis on quality content. The content doesn’t remain static & the standard doesn’t degrade over time. This site even features a variety of contests for reader participation. The combination of skills needed to put the site together ultimately makes the ezine itself the basis for a business venture.

Some businesses view an ezine as a necessary part of marketing an existing business, but The Dabbling Mum gives proof that if executed correctly an ezine can actually develop into the focal point of a business venture.

Maybe you have never considered an ezine as a means of facilitating a healthy affiliate revenue program, but inventive entrepreneurs are discovering that the efficient use of a variety of marketing tools can create something much bigger than typical wisdom might indicate possible.

Ezines can assist sell products, but they can also sell a concept that may be bigger than a single product. No matter how you seek to develop an ezine for your business it’s possible to make ezines a potent marketing tool.

Scott Lindsay is a web developer & entrepreneur. He is the founder of HighPowerSites & many other web projects. Get your own website on line in just 5 minutes with HighPowerSites.com at: http://www.highpowersites.com

Start your own ebook business with BooksWealth at: http://www.bookswealth.com

If you’re reading this, you’re almost home. From now on it will simply be a matter of finding Ezines that you can use. Ezines, in my opinion, are one of the best forms of advertising, so you’ll want to be sure you spend your budget wisely. There’re a lot of Ezines on the Internet, & there’re programs that will place your ads on Ezines. You’ll want to find out what Ezines go straight to your target audience & which produce repeat sales. As for programs, the same applies.

To be successful, be sure you stay within the publishing guidelines that the particular Ezine publisher has. Ezine publishers want your advertising dollars, & are quite willing to work with you on your advertising.

Work with Ezine publishers who place their paid ads in prominent positions in their Ezine. It will do you know good to have the best ad in the world placed somewhere in a classified sections with a hundred other ads. So look at the particular Ezine & see how the ads are placed. Use the ones that prominently display the ads.

When viewing the Ezine take note of how the ad is displayed. Does it grab, is it offset, are they displayed near articles, or are they all lumped together at the end of the Ezine. How they feature these ads is the life or death of your marketing success.

Remember that an ad placed in an Ezine will not actually be seen by every reader the first time. Likely it will take many repeats for every one to have seen the ad at least once. A very good ad will produce sales the first exposure, but will produce more sales the second or third time even. So repeating your advertising in the same Ezine is an essential ingredient to more sales.

Ezine publishers are generally niche publishers, they have a targeted audience they send out to. Match the Ezine’s targeted audience with your product, make certain your targets are ones that can use your product. An advertising program will need to target its audience appropriately.

A good Ezine will be sent out on a regular basis, & will have interesting content. OK. Smart Ezine publishers give their advertisers good placement because they want repeat advertising revenue from you… They are always searching for new subscribers & articles of interest to keep their subscribers happy & staying on their mailing list.

Ezines that are good offer information to a targeted audience & present & display their paid ads as something that that audience would be interested in.

For these reasons, in my opinion, the best advertising dollars $ are spent on Ezine advertising if done correctly.

Copyright by Ian RoeBuck. Permission is granted to reprint this article provided nothing is changed in the article & the author’s information below is printed with it.

Ian RoeBuck is a multiple streams of income Internet Marketer. His web sites include:
http://www.iansbreakthroughbiz.com
and
http://businesssolutions.thebreakthroughsite.com

The ezines that are available today bear an uncanny resemblance in intent to extended greeting cards (newsletters) of our past.

Some of the earliest newsletters date back to the early 1700’s & were often political in nature. And so… Some might even go so far as to say the earliest newsletters were filled with propaganda because the same information was not found in more reputable publications.

The 1800’s saw a reduction in newsletters, but the often rebellious nature of many newsletters would not allow the genre to remain dormant. By the 1900’s newsletters were once again on the rise & their importance began to be noticed & their acceptance began to grow.

Many individual persons began to notice there were certain issues of interest that mainstream newspapers would not print. Perhaps their reluctance was due to a fear of retaliation or the fear of offending certain prominent members of a community (many of whom were paying for advertising).

Newsletters were important because they provided information not available elsewhere. They may not have been considered prime journalism. In actual fact, they were often filled with spelling & grammar errors because many who were interested in presenting an idea were not the best equipped to write about the issue.

As society raced to the end of the millennium a process known as desktop publishing began to allow more newsletters than ever to be developed. As the Internet grew in popularity the idea that originated with newsletters splintered off into a variety of tangents including forum posts, blogs & ezines.

These web-based newsletters suddenly opened the door for a variety of thoughts to be expressed to a much larger potential constituency.

While many of these ezines may have been op/ed there was also a growing number of newsletters that ventured into how-to, self-help & a variety of practical application ezines.

It seems that either the rebellious nature of the original newsletters has been tamed or perhaps the genre has simply been embraced by those who do not know of it is rebellious past & simply recognize it as a tool worth using in developing connections with potential customers.

Modern ezines can allow advertising, but they can also serve as a portal to other newsletters, articles or informational pieces that may benefit the reader.

What once served as a means of pushing an agenda is now often used as a tool that genuinely seeks to assist potential customers with ideas & information that the customer considers highly valuable.

Interestingly it would seem the tables have been turned, today’s ezines may be less of a propaganda tool while many newspapers are often criticized for being too political in nature.

Scott Lindsay is a web developer & entrepreneur. He is the founder of HighPowerSites & many other web projects. Get your own website on line in just 5 minutes with HighPowerSites.com at: http://www.highpowersites.com

Start your own ebook business with BooksWealth at: http://www.bookswealth.com

The beauty & power of the Internet is the leverage you can attain through technology. Technology systems allow you to maintain regular, highly valuable contacts with your prospects for very low investment. This is predominately attained through systems such as Autoresponders & eZines (e-magazines/newsletters).

Only a very small percentage of your prospects will be READY to purchase at any particular point in time. This is identical in an on line & offline business. Most businesses have a marketing system that TOTALLY NEGLECTS this fact. If 100 people enquire about your services, most likely only 3 to 12 will be seriously looking to purchase your services at THAT time. The others are simply inquisitive or think they may purchase at some time in the future.

This process is called the Cycle of Life. People regularly enquire about products & services without buying. Do you follow? Think about yourself. You may even have the idea that you want a new couch. That thought sits in the back of your mind & over time you visit a few retailers that sell couches. You may visit 6 places over 3-months. EVERY one of those salespeople think you’re going to buy a couch THAT VERY WEEKEND! But do you? NO! But will you buy a couch at some particular point in the future? YES!

How many of those couch salespeople keep in contact with you over the course of many months until you actually decide it is time to buy? We’ll tell you how many… NONE!!!!

What if just ONE of those couch salespeople offered you a non-intrusive process to learn about what couches will compliment your lounge room, which couches last longest & which ones stained very badly & which ones didn’t?

You’d most likely take him up on the offer. And then, after 5-months of learning & being educated by this person, who would you feel COMPELLED to purchase from? Of course! Or to use another analogy, what if 2 sets of parents had children selling cold lemonade at a parade on a hot day. Each set of parents had 4 children. One set of parents assisted their children establish a nice table & inviting sign from which to sell the drinks from.

The other set of parents assisted their children set up 4 stands at equal intervals along the parade. And so… So far so good. Which family sold more lemonade? Of course it is the children with 4 stands because people are thirsty (desire their product) at different times along the duration of the parade. And so… So far so good. When their prospect wanted their product, they were there! Nobody was going to double back to get a lemonade.

The life of your prospect is the same as the passing parade. You must recognise that your prospects are going through the Cycle of Life. You MUST be in your prospects consciousness IN THE INSTANT that they desire your product. You MUST have a means to add value to them in a non-intrusive & informative manner throughout the ENTIRETY of their Cycle of Life.

PS: Here lies the importance of delivering ongoing educational material such as free on line newsletters (eZines). Think about how you’re keeping your prospects in the loop of your business & how you can plan & develop resources to improve it… It’s also essential to note that more prospects in the loop mean multiplied options for referrals & work-of-mouth marketing.

Simon Clarke has over 15 years of experience as a writer, entrepreneur & business specialist. He is also the founder & Director of the Life Coaching Institute, Australia’s leading coach training organization.

Become a Life Coach.
Coach IQ: for Intelligent coaches.
Broadcast Your Brand with Coach Radio.