Article writing is different than many other types of writing. Writing for the internet is different than writing for anything else because the search engines, when somebody types in ‘article writing’ or ‘article marketing’ to the search engines, the search engine spiders ? that is what they arecalled, the little electronic whatever it’s they send out to read all the different websites out there ? read just like Americans do, left to right, top to bottom.
So when they come to a title that says ‘7 Products You Can Create With Your Articles,’ they do not read past the first four words of that title unless there’re keywords in there.
So I would change this title into ? ‘Article Marketing & Income ? 7 Products You Can Create With Your Articles.’ I will say it again: ‘Article Marketing & Income ? 7 Products You Can Create With Your Articles’
Now every part of that title is there for a reason, & I will take you from the obvious to the not-so-obvious.
The obvious part is, of course, article marketing is going to be in the front. The rule is do not waste your first four words. Use keywords in your first four words. So… So I have used ‘article marketing’ & also ‘income.’ ‘Article Marketing & Income ? 7 Products You Can Create With Your Articles’ Now if you can find a way for your title to end with your keyword, it will get picked up more often. At least use your keyword again in the title.
Make sure there’re benefits in your article title a well. “7 Products You Can Create” ? there’s the benefit.
So the title becomes ‘Article Marketing & Income ? 7 Products You Can Create With Your Articles.’
Let’s boil it down to a simple formula - Key words - Benefit(s) - Key words.
So first of all, I encourage you to use these tips & strategies when you create titles for your articles.
And with your permission, I had like to offer you free access to two of my Article Writing Templates. You can download them by going to http://www.TheArticleGuy.com/bonustemplates.htm
Would you like to get in on our free weekly Article Guy TeleSeminars? Visit http://www.TheArticleGuyTeleSeminars.com to get started today!
From Jeff Herring - The Article Guy & GreatArticleMarketing.com