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Web 2.0, Social Bookmarking, & user-generated content are hot concepts on the Internet these days. Article marketing has also become a critical strategy in web site promotion. Article marketing is far & away one of the most efficient & lucrative strategies for generating targeted traffic, & making your site more attractive to the search engines. There is more. This article will discuss how to maximize web 2.0 & social bookmarking strategies to increase the efficiency of your article marketing efforts.

The idea of giving users a way to ‘vote’ for the content that they find useful, compelling, & worth sharing is a good one, & that is the basic idea of social bookmarking web sites. It seems like there’re new social bookmarking sites cropping up every day, but are you making the most of their popularity as an article marketer? You are writing & submitting articles every day, or at least every week, but are you taking advantage of the super sized boost that you can get when you use web 2.0 tactics to spread the word about your article while it is still on the front page of the article directories?

Popular social bookmarking sites such as Stumbledupon, Delicious, Technorati, Twitter, & Digg provide a place for users to bookmark their favorite sites, blogs, articles, audio, video, & share the things they like with others who might also share their tastes. Right. When you publish your article & then bookmark it on these sites you have just increased the exposure that your content receives. So… So, more eyeballs see your content. If they like what they see they may visit your site & even bookmark it themselves, which will bring you even more traffic.

Additionally, all of these new links from these highly ranked sites to your bookmarked content makes it even more attractive to the search engines, thereby boosting your ranking in the search engine results.

You want to make it easy for users to bookmark your content. If you have Wordpress or Blogger blog platforms you can rapidly add plug-ins that will allow users to easily bookmark your page. You can also add a free social bookmarking script to your static web page such as the one at addtobookmarks.com. This little script embeds tiny connected icons from Blink, Digg, Delicious, Google, Yahoo, Furl, Simpy & Spurl to your web site allowing users who like what they see on your page to conveniently bookmark the content & share it with the world.

Make social bookmarking a part of your routine when you’re publishing your articles & create new content & you’ll boost your article’s exposure & efficiency right out of the gate.

Evelyn is a Freelance Writer who writes articles & keeps a blog at http://www.productivepen.com

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